echoing my sentiments

the newsmagazine tehelka recently asked adman mohammed khan who, among the new lot of clowns in indian advertising, he liked. his reply: “today, there is no outstanding individual or agency that comes to mind...print has gone back fifty years. it really is deplorable. creative people are lazy. pushing buttons rather than using their hands. and, instead of creating an image, they get on the internet and search photobanks.'

copywriters in india should, ideally, now have two options to choose from: graduate (i assume not many have managed to sit through college, considering they rarely string sentences together correctly), or retire (a public service, this, saving us from a great deal of mediocrity).